About Us

At The Vreamery, we believe food has the power to transform lives, communities, and our planet.

Founded in 2018 by Jennifer Golden in Paso Robles, California, The Vreamery has grown from a humble farmers market stall into the nation’s premier online marketplace for artisan vegan cheese and charcuterie, proudly curating and delivering the finest collection of small batch, handcrafted vegan provisions to homes nationwide.

What began as Jennifer’s handcrafted cashew based cheese line sold at local farmers markets and health food stores throughout San Luis Obispo County quickly grew from one market to twelve per week, proving there was a real appetite for premium, artisan quality dairy free alternatives.

In August 2020, in the middle of the pandemic, Jennifer opened one of the first dedicated vegan cheese shops in the United States in Paso Robles, becoming the third of its kind in the nation and the first west of Texas.

From the moment the shop opened, The Vreamery began curating products from other artisan makers alongside Jennifer’s own creations. As more and more customers from outside the area asked for shipping, that model evolved organically, laying the foundation for The Vreamery’s expansion from a local cheese shop into a national marketplace.

Today, The Vreamery offers more than 100 varieties of artisan vegan cheese, small batch charcuterie, curated tasting boxes, gifts, and gourmet accompaniments, all shipped nationwide in carefully packed cold chain deliveries.

Jennifer comes from a long line of educators, and her career teaching predominantly at risk high school and college students in art, humanities, and professional development deeply shaped her philosophy that knowledge transforms lives.

That same spirit of education fuels The Vreamery today, where she not only curates but also teaches the craft of vegan cheesemaking through workshops, Airbnb Experiences, and events such as At Her Table, a countywide celebration of women in food and hospitality.

Jennifer’s culinary foundation was strengthened at PLANTLAB, the acclaimed raw vegan culinary academy founded by chef Matthew Kenney, and complemented by coursework in dairy production at California Polytechnic State University. Inspired by Miyoko Schinner’s groundbreaking work and the evidence based research of Michael Greger of NutritionFacts.org and T. Colin Campbell, Jennifer is committed to advancing a future that is compassionate, sustainable, and just.

At its heart, The Vreamery is more than a marketplace. We are champions and cheerleaders of the talented artisan makers who are redefining cheese and charcuterie for a new era. Every wedge, wheel, and slice we carry represents not only delicious innovation, but also the values of love, kindness, compassion, hospitality, and conscious living that guide everything we do.

We believe food is love, hospitality matters, and education inspires transformation.

Meet the Vream Team

Jennifer Golden

Founder & CEO

Educator, culinary innovator, and wellness advocate, Jennifer leads The Vreamery with a passion for artisan food, conscious living, and creating community through elevated plant based experiences.

Meredith Nelson

Chief Operating Officer

With more than 20 years of operational excellence honed at Starbucks and over five years with The Vreamery, Meredith is the powerhouse behind our eCommerce logistics, fulfillment systems, and operational infrastructure. A true goddess of organization and efficiency, she orchestrates the complex choreography of cold chain shipping, inventory flow, vendor coordination, and scalable systems with precision and grace. Meredith’s expertise ensures that every order moves seamlessly from warehouse to doorstep, allowing The Vreamery to deliver a luxury customer experience at scale.

Meredith is a fur-baby mom to two pooches, has epic game in the kitchen, and loves crafting cocktails and gaming with her husband.

Samantha Bradbury 

Chief Administrative Officer 

As The Vreamery’s very first employee, hired in 2018, Samantha has been an integral force in the company’s growth and evolution from the very beginning. Wearing many hats with remarkable versatility, she has played a vital role in operational support, product discovery, and blog and written content creation. Samantha’s thoughtful attention to detail, adaptability, and behind the scenes leadership have helped shape both the day to day flow and the voice of The Vreamery.

Samantha loves baking and gardening and she and her husband have had three children since joining the team in 2018 . The kidos are our resident taste testers for new products we are considering so that we ensure kids love our offerings too!

Megan Gilbert 

Chief Content Officer

With five years on the team, Megan is the creative force behind much of The Vreamery’s voice, vision, and storytelling. She leads content creation, brand messaging, marketing initiatives, creative communications, subscription box curation, and recipe development. With a unique blend of creativity, strategy, and culinary intuition, Megan helps bring The Vreamery experience to life across every touchpoint, from compelling campaigns to decadent vegan inspiration.

Megan is a multi-instrumentalist, a wicked vegan foodie and craft cocktail enthusiast, and Twenty One Pilots biggest fan traveling the world to see them in concert!

Brittany Donecho

Fulfillment Lead

The newest member of The Vream Team, Brittany supports warehouse operations, packing, and quality control to ensure every order arrives with The Vream Team’s love and care.

Brittany has a hubby and two young children who she home schools, loves reading, ceremonial tea, spending time in nature and quality time with her family.